City of London says no to public recycling bins that track smartphones in pedestrian pockets

Many have grown comfortable with the targeted ads that populate the modern web and expect companies to keep track of their online activity, but UK firm Renew took things one step further earlier this summer. It began tracking real world traffic on the streets of London by recording the MAC addresses of the phones that passed by some of the many public recycling bins it operates in the city." Today, however, the City of London Corporation demanded that the tracking stop while a determination is m...